Hi! I’m Brad Carrabine’s About Me page. That’s the guy, himself, up there, sitting in a van that isn’t his. You might be wanting to learn a little bit more about Brad. At least, I hope so. Otherwise, I don’t really have a raison d’être (pardon my French). Brad knew that he wanted to be a graphic designer all the way back in sixth grade when he started making newsletters about Pokémon in Microsoft Publisher. Sadly, the one-man operation has since folded due to readership never surpassing zero. But a seed was planted. One that grew throughout high school and college design courses and into his professional career, currently as art director at the world’s largest coloring book company.
When not trying to make things pretty, Brad enjoys traveling, photography, staying active, trying new restaurants, mixing cocktails, playing games, slowly watching every movie on IMDb’s top 250, and giving a voice to About Me pages that he has the ability to edit. Well, that’s enough out of me; time for Résumé Section to take over.
Experience
Bendon, Ashland, OH (2010-present)
- Art director (2024-present)
- Review graphic designers’ projects and collaborate to make each one the best it can be
- Stay informed of current design trends and licensing partner style guides
- Create templates and workflows to make our processes as efficient as possible
- Build Bendon’s brand recognition through marketing materials, photos, videos, trade show booths, and more
- Art director, sales support and materials (2018-2024)
- Conceive, develop, and execute marketing materials that grow sales and strengthen Bendon’s visibility.
- Lead and collaborate with a small production design team in creation of all digital and physical deliverables including videos, photos, apps, social media posts, in-store displays, trade show booths, and more.
- Key achievements: developed and implemented best practices guide for entire creative department, saved thousands of dollars in marketing budget by bringing email newsletters in-house, spearheaded expansion into digital platform with two apps, led hiring process to grow marketing department.
- Marketing designer (2014-2018)
- Conceive, design, and deliver Bendon’s promotional materials online and in print.
- Responsible for maintaining a clear, cohesive look that strengthened brand recognition.
- Key achievements: developed and implemented company-wide product organization system, standardized company presentations and sales handouts, streamlined trade show planning, saved thousands of dollars in marketing budget by bringing social media in-house.
- Graphic designer (2010-2014)
- Design books for print while adhering to licensors’ style guides and suggestions.
- Experience working with global brands including Disney, Warner Bros., and 20th Century Fox.
- Key achievement: developed and implemented processes to streamline puzzle book creation and proofing.
- Notable accomplishments
- Sought out for next generation leadership group
- Developed best practices design manual for creative team
- Pitched and led development of new websites and apps
- Co-developed item categorization system, organizing over 1,200 item formats
- Built digital asset library for growing e-commerce business
- Co-leader of company’s United Way fundraising campaign
Education
Shawnee State University, Portsmouth, OH (2006-2010)
- Bachelor of Fine Arts, Visual Arts Design concentration
- Graduated summa cum laude with honors
Contact Information
- 330-317-9065
- brad@bcdesign.info